Our partnership with Merrell
UK ANPA and Merrell
Walking is the most popular activity in our family of 15 UK National Parks – so no wonder our partnership with outdoor gear specialist Merrell is a great fit.
We know Merrell fans appreciate Britain’s beautiful breathing spaces that it’s our job to take care of.
And we hope Merrell will help spread the word about what a great job we do!
That's why, in 2011, we entered into partnership with Merrell - we believe it can help us raise the profile of our family of 15 National Parks.
We hope the partnership will:
- help us engage and inspired new audiences
- promote the activities for all we have to offer
- help us in our work conserving these very special places
So go on, get your boots on - National Parks are out there waiting for you to explore!
Merrell - our brand partner
Merrell has been bringing the world fantastic, stylish outdoor shoes since 1981. Merrell products are produced to the highest possible standards and are made to be tough and durable; perfect for lovers of any outdoor activity.
Emily Carr, who takes the lead for Merrell on its partnership with UK ANPA, said: "At Merrell, we believe active people inspire performance products. It's a belief that defines our business, strengthens our brand and reaffirms our commitment to delivering exceptional footwear and clothing. Most of all, it provides us with a better understanding of what you expect from a quality outdoor product.
"We have always been about pushing boundaries. We have originated ideas to elevate outside experiences. We have moved back and forth, deftly blending performance and style. We have run paths not taken, to the beat of our own drum and others have followed."
Merrell also believes in encouraging everyone to get outside, from beginner to seasoned pro.
Emily added: "Once you're out there, we provide the performance and style to keep you going.
"Further. Faster. Comfortably. After all, you're the heart and soul of our brand and the inspiration behind our products. It's what we think every Merrell customer deserves.
"We are not ruled by the traditional ideas of sport, the outdoors, or style, but we are inspired by all three. We look at the world through the eyes of people who are energised by the outside experience anywhere they go. It's what makes us different and guides all we create."
www.merrell.com/UK/Nationalparks
For more information on the partnership contact:
Kathryn Cook, co-ordinator, UK ANPA.
Tel: 029 2049 9966
Email: info@anpa.gov.uk
